Elements of Creativity

My final project at Istituto Europeo di Design, Florence, which explored the creative process. Starting from the structure of the Periodic Table – chosen because it is a very precise and recognizable object – I organized the “elements of creativity” into 5 categories: Colors, Styles, Icons, Actions and Textures. Each category’s distinctive color makes it immediately recognizable.

The goal: to create a tool that helps people working in creative fields to expand their horizons and find inspiration.

The result: a poster depicting all the elements at a glance and a deck of cards, divided into categories. Get ready to think outside the box.